~opinions Please~ would it be a good business decision to sponsor a radio talk show ?
February 7th, 2010 | by admin |I asked him if he could advertise my business. He said that he would . He also asked me if i was interested in sponsoring his show.
Is this a good move?
Depends on the business, the show and the rate being charged. A lot of business have made a fortune by teaming up with the right talk show.
Tags: Business Decision, Business Radio, Fortune, Good Business, Lot, Radio Show, radio talk show
By blizebliz on Feb 8, 2010
Depends on the business, the show and the rate being charged. A lot of business have made a fortune by teaming up with the right talk show.
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By The Guru Assassin on Feb 8, 2010
That’s a tough one. Okay, here’s the take from a guy who’s been there:
Does this talkshow cater to your market? Also, what is this guys reputation? Some shows are better than others in terms of these things.
If you’re going to do radio then having the DJ read something or having him do a ‘live’ personality thing is the best bet. However, not all consumers are idiots. Most of them will know it’s an ad.
For what it’s worth I’d suggest working out an interview swap. If you’re going to be spending your hard earned money on his show get this guy to have you on air for at least 4 minutes during the peak time.
I do it both ways. I’ve paid for ads, and even when it was a personality based thing I had to run over 32 times per day to ramp up business. (And that was a large show)
What I do now is write up a press release, call the producer, pitch the show and get an interview. I do 1 of those and I make 2000-4000 sales.
Think about it: 2000-4000 sales cost $0. Time maybe 1 hour.
Buying a spot: $200+- per 30 seconds?
Also, if you do run, you will need to run somewhere between 16 and 25 times per week for 16 weeks before you see something happen.
Do you have the cash for that?
Please don’t make the mistake so many others make of thinking people pay attention to the commercials. They don’t. That’s why we have XM and TiVo and OnDemand and DVD’s You get the picture.
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By Hershey A on Feb 8, 2010
I have only one statement for this. As long as the talk show will make people remember your business and will them talk about you (in any way), then I believe its a good move. Just make sure that sponsoring the talk show will only entitle you with one big ad on the tv screen because it won’t work.
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By GummyBear022 on Feb 8, 2010
There are quite a few factors that play into your decision.
Have you researched the radio program?
What will they offer you in reference to advertising? – The What, The How, and To Who.
Will this fit into your Advertising Plan?
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